New Year Japan Kfc

October 23, 2020 Post a Comment

But not content with that kfc japan is now rolling out a special box to compete with the japanese traditional new year s food known as osechi osechi usually consists of layered boxes known as jubako full of special foods with meanings which represent good luck for the new year. Kfc japan was originally formed as a joint venture between the american parent and the japanese mitsubishi corporation.

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After making kentucky fried christmas a thing kfc continues to bring out new year s boxes to compete with traditional osechi cuisine to many westerners the japanese tradition of eating kentucky fried chicken at christmas is baffling.

New year japan kfc. Colonel sanders himself looking very dapper in a santa claus costume. Japan s christmas kfc tradition began in 1974 when the company launched a new holiday marketing campaign. The genesis of japan s kfc tradition is a tale of corporate promotion that any business heading to japan ought to study one that sounds almost like a holiday parable.

Since everything shuts down in japan for new year osechi. Following four years of negotiations mitsubishi was awarded the franchise rights to kfc in japan and a test store was opened at the osaka world expo in march 1970. When uncovering the mystery of how kfc came to be japan s leading christmas meal option it s necessary to look beyond the colonel s secret blend of 11 herbs and spices and travel back to the early 1970s.

According to business journal kfc japan has been posting lower sales on a monthly basis for example sales were down 3 1 percent in june 4 9 percent in may and 6 3 percent in april. It s thought that it was inspired by the western christmas tradition of a turkey dinner. The notion of kentucky for christmas a catchphrase used in the marketing campaign is still going strong in japan with queues snaking out of kfc restaurants annually on dec 23 24 and 25.

But thanks to a successful marketing campaign in the 1970s japan now associates christmas with kfc so strongly that there are huge queues outside the. Back then and still today turkey is virtually impossible to find in japan. There are now over 15 000 kfc outlets in 105 countries and territories around the world.

In japan christmas is not a national holiday however it has developed into a celebration of western culture with kfc being the most popular place to eat on december 25th. The first kfc japan opened in nagoya in 1970 and quickly gained popularity.

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